At Feld, selling comes first, second, and third.
Video content is the gold standard for reaching and engaging a customer base in today’s multi-media advertising environment. Television still delivers the largest single audience of any advertising medium, and the emergence of non-linear streaming has pushed aggregate video viewership to an all-time high. No matter the screen, video remains a marketer’s most potent advertising tool, and we harness its power.
Feld thrives in the age of multi-screen video advertising.
Two commercials created from the same brief can have a 4X difference in response. That’s why we test multiple spots on air simultaneously. Response is measured and analyzed, winners are identified, insights are used to revise the creative and media plan, and new challengers are tested against control. Since testing is done on air, our clients earn while they learn.
To test multiple creatives at the same time, the commercials have to be high quality befitting the brand, yet affordable to enable robust testing. That’s why we have our own in-house production company, Graphite Films. Keeping production and post production under one roof keeps costs down by eliminating third party production markups.
Other production economies include shooting multiple spots per day. In-house production means much faster turnaround, and feedback is never lost in translation. For added value, we shoot digital video assets and extra footage for re-edits at the same time.
We’ve produced over 2,500 commercials and hundreds of online videos that are seen by millions of viewers each day. We also design and produce supporting campaigns in other media, including direct mail, digital advertising, print, and out of home.
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OUR TEAM
LEADERSHIP
Mic Feld
Chief Executive Officer
Erickson Ilog
Chief Financial Officer
Gordon Gray
Chief Client Officer
Andrew Miller
Director of Brand Strategy
Andrew Gage
Head of Production
Katherine Blunt
Director of Operations
Elizabeth Dorrance
Executive Media Director
Production // Creative
Jenna Brady
Producer
Lynette Brawer
Supervising Post Producer
Madeleine Dean
Senior Producer
Alan Duncan
Compliance and Clearance Manager
Natasha Girard
Associate Creative Director
Ronna Malson
Senior Editor
Alejandro Morales
Senior Producer
Sara Petersen
Junior Editor
Josh Robles
Junior Editor
Li Saul
Creative Director
Grace Tan
Project Manager
Kayla Taylor
Graphic Designer
Client Services // Media and Strategy // Finance and Operations
Seth Casey
Account Executive
Corey Feld
Supervisor, Research and Analytics
Ivana Gallo
Director of Accounting
Eric Hill
Director, Data and Analytics
Matthew McCormick
Account Director
Victoria Meuter-Montijo
Operations Coordinator
Mitzi Murrieta
Account Executive
Jon Sklaroff
Senior Digital Media Manager
Enoc Vargas
Account Executive
AGENCY PILLARS
Laser Focus on the Sale
Our purpose is to produce commercials that make the sale–not to make short films with the client’s logo at the end. We’re here to engage the viewer, solve a consumer problem with a persuasive proposition, support it with proof points, and call for the order.
Full Accountability
Controlling all response levers means our team is accountable for everything that drives response. It also eliminates the tendency to pass the buck. Our creative, production, media, and analytics teams work in unison to maintain accountability, lower risk, and increase ROI.
Accurate Measurement
Our marketing science team develops custom attribution models to precisely measure response across linear television, OTT and streaming platforms to fuel campaign success.
Transparent Collaboration
We’re known for our unusually close collaboration with clients. Client and agency acts as one seamless team, freely sharing information. Together we form testable hypotheses, read the results, pursue the wins, and cut the losses. Common sense prevails.
Deep Business Immersion
A comprehensive understanding of our client’s business and their industry at large is critical to a successful strategy. We analyze macro-economics, follow consumer trends, and track competitors’ activities to make recommendations with implications beyond marketing.
Constant Learning
Before creative development begins, we talk to all constituents–customers, prospects, call center personnel, sales people, as well as management. From people on the front line we learn what resonates with customers and create advertising based on those insights.
Everyday Partnership
Unlike large agency and media conglomerates who devote junior staff and minimal resources to clients with smaller budgets, Feld’s senior staff touches every single account and oversees every single aspect of execution.
Persistent Innovation
Feld is more than an agency–we’re a marketing partner who constantly generates ideas to increase sales and maximize return on advertising investment.
